Spoon started in 2013 and consists of a cereal company. They are on a mission to make the world a better breakfast. All made in the UK in small batches using all natural and gluten free whole grains.

Inspired by a healthy addiction to a bowl of cereal at all times of the day. They began their journey by selling homemade cereal in a pop up bar to busy commuters.

From there they got some high profile investments from appearing on BBC's Dragon's Den. They walked away with two investments from Deborah Meaden and also Peter Jones. Spoon is now well established on top retail as well as digital shelves.